Meet the Team
Prudence Milligan
It all started as a twinkle in Prudence’s eye about 18 years ago—back when magazines were a thing. She thought, why isn’t there a fashion mag that tells you which cocktail pairs with your shoes? That spark of an idea evolved into an app, and with the help of a few talented friends, Shoes & Booze was born. Before all this boozy, shoe fashion fun, Prudence was hard at work gathering 25 years of marketing strategy under her belt. Prudence has helped brands big and small with developing CRM and loyalty programs that focus on the customer experience. She helped McDonald’s optimize their McDelivery CRM program in Singapore, Hong Kong, and Australia and designed a loyalty program from the ground up for the Virginia Lottery. Out on the town, Prudence pairs her Aperol Spritz with her chic black boots.
Tara Gorman
Dig the colorful look of the Shoes & Booze app, marketing, and logo? Then give it up for Tara! She’s an experienced Creative Director known for crafting dynamic, 360-degree campaigns. She’s worked on top brands like Land O’Lakes, Intel, Audi, Mercedes-Benz, and Walmart, bringing unique experiences to life across video, print, social media, OOH, and event activations. With a Masters in Communication in Art Direction from VCU Brandcenter, Tara’s work has been recognized in ADWEEK, D&AD, and Fast Company. She’s also known for her creativity and resourcefulness—earning the title of “The MacGyver of Crafts” from her mother. Her foot fashion spans from comfy walking shoes to a pair of comfier flip-flops she pulls out when the temps get warmer. So if you want to buy her a drink, make it a Casual Slip-on or a Barefoot Beachcomber.
Court Bluford
If you like the way the Shoes & Booze app magically finds your fashion/cocktail combo, it’s all thanks to Court. He brings over a decade of self-taught coding expertise to the team. Since 2010, Court has helped startups and major organizations—like NBA Venture Fund Athletes and the Kidney Foundation—build and refine their mobile experiences, specializing in SwiftUI since 2020. Passionate about creating innovative apps, Court thrives on the challenge of turning bold ideas into seamless, high-quality products. When he’s not tinkering with tech, you might find Court kicking back in some retro kicks, sipping on a Sneakerhead Sidecar.
