About

Built for the moment the shoe goes on

Shoes & Booze started as a fashion-meets-cocktail magazine spark and became an AI mobile experience — drink recommendations from your footwear, occasion, and vibe.

Portrait of Prudence Milligan, founder of Shoes & Booze, wearing a star-patterned blouse in front of pink abstract art.

Prudence Milligan

Founder

It all started as a twinkle in Prudence's eye about 18 years ago — back when magazines were a thing. She thought, why isn't there a fashion mag that tells you which cocktail pairs with your shoes? That spark evolved into an app, and with the help of a few talented friends, Shoes & Booze was born. Before the boozy shoe-fashion fun, Prudence built 25 years of marketing strategy — helping brands big and small with CRM and loyalty programs focused on customer experience, including McDonald's McDelivery CRM across Singapore, Hong Kong, and Australia, and a ground-up loyalty program for the Virginia Lottery. Out on the town, Prudence pairs her Aperol Spritz with chic black boots.

Portrait of Court Bluford, product and engineering lead for Shoes & Booze, in a navy blazer outdoors.

Court Bluford

Product & Engineering

If you like the way the Shoes & Booze app magically finds your fashion/cocktail combo, it's all thanks to Court. He brings over a decade of self-taught coding expertise to the team. Since 2010, Court has helped startups and major organizations — like NBA Venture Fund Athletes and the Kidney Foundation — build and refine their mobile experiences, specializing in SwiftUI since 2020. Passionate about creating innovative apps, Court thrives on turning bold ideas into seamless, high-quality products. When he's not tinkering with tech, you might find him in retro kicks, sipping a Sneakerhead Sidecar.