Style it. Sip it. Own it.

AI-powered drink recommendations from your footwear and vibe. Choose your shoes → pick the occasion → get a pour that fits.

How it works

From kicks to cocktail in four moves

Style-led contextual drink discovery — our AI reads shoe intent signals and answers with a pour for the night you're actually having.

Step In Style

Start with your footwear — color, silhouette, and attitude. Those style signals are the input our AI reads first.

Pick the Vibe

Game night? Date night? Soft launch? Tell us what's going down so the recommendation matches the moment.

AI Mixology

Shoes & Booze turns shoe + occasion cues into a drink recommendation — style-led discovery, not a random menu.

Let Your Shoes Pick the Pour

No menu overwhelm. No default beer. Just a curated pour that fits how you showed up.

Shoes and a cocktail setting the tone for a night out

The intent story

The pour starts before you leave the house

The shoe goes on first. That moment — color, silhouette, occasion — is when decisions are still forming. Shoes & Booze lives in that ritual, using AI to turn footwear and vibe into a drink recommendation.

For brands

FAQ

Answers, straight up

What is Shoes & Booze?

Shoes & Booze is a mobile app that uses AI to recommend drinks from your footwear and vibe — choose your shoes, pick the occasion, and get a pour that fits.

How does shoe pairing with drinks work?

You choose your shoes, share color and style cues, and describe what's going on. Our AI interprets those intent signals and surfaces a cocktail or drink that matches the vibe you're creating.

Where can I download the Shoes & Booze app?

Shoes & Booze is available on the Apple App Store and Google Play. Visit shoesnbooze.com/get-the-app/ for device-aware download links.

Is Shoes & Booze for brands or consumers?

Both. Consumers use the app for AI-powered shoe-to-drink discovery. Brands partner with Shoes & Booze to show up in the intentional moments before an outing begins — when decisions are still forming.

Who created Shoes & Booze?

Shoes & Booze was founded by Prudence Milligan, with product engineering by Court Bluford. The idea began as a fashion-meets-cocktail magazine concept and became a mobile experience.

Download Shoes & Booze

Available on the App Store and Google Play. Style it. Sip it. Own it.

For brands

The 47 minutes no one is advertising in

Strategy essays on ritual, occasion, and showing up before the night begins — on Substack.

Read on Substack →